Statistics have shown that potential customers are more likely to choose where they do business because of their outdoor sign.. If you have a business in or around the Peoria Il are, you know how important it is to target the right demographic. However, whether it’s age, gender or profession, monument signs reach every demographic equally. A well thought out and placed monument sign can make a big difference to the perception of your business! Here at Vital Signs we have provided a few major benefits to having a monument sign at your place of business.