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    If you operate or plan on starting a business, an important consideration is how you plan to use a sign on your building. A creative, attractive building sign can help your business stand apart from your local Peoria IL competitors. According to the Chamber of Commerce customers are more likely to purchase from a business they have already heard of, so a sign can help with future customers

    Function

    A great building sign can act as a seasoned professional sales rep for your business. Building signs draw attention to your place of business and help stand out against others on your street. Interior building signs help customers locate merchandise and can lead to quick impulse sales when added to special displays. According to the U.S. Small Business Administration website, signs serve as a primary link between a business and its customers.

    Significance

    Signs are a key component of a business’s overall marketing strategy. A building sign that contains a business’s logo can help reinforce its brand. Signs are also used to draw attention to promotions and to convey information about the business. Because an exterior sign is visible 24 hours a day, 365 days a year, its effect is continuous.

    Benefits

    For businesses that have limited marketing funds, signs can be a cost-effective form of marketing. According to the SBA website, the cost-per-thousand, a common method used to measure the cost of reaching a thousand potential customers, is much lower for signage than other types of advertising, such as radio, televisions and newspapers.